The Demographics of Social Media Users

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.

The Demographics of Social Media Users — 2012 | Pew Research Center’s Internet & American Life Project.

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